BLINK-182 BREAKS NEW GROUND FUSING MUSIC AND TECHNOLOGY BY PUTTING A CONCERT IN THE PALM OF FANS’ HANDS – ALL WITH A BAG OF DORITOS CHIPS

Special-Edition Late Night Doritos Bags Serve as Ticket to Exclusive, 3-D Virtual Performances

Known as a hugely tech-savvy band, blink-182 will now let fans nationwide see a virtual “augmented reality” concert – and the ticket to this exclusive show will be specially marked bags of Doritos Late Night chips. The virtual concert of 3-D performances by the multi-platinum selling rock band coincides with the bands hugely popular reunion tour that has been selling out venues across the country. The band is part of this first-ever augmented reality experience to showcase live-action video within a 3-D, interactive environment. Upon logging on at www.doritoslatenight.com, fans point a special symbol located on the back of Doritos Late Night special-edition bags at a web cam to launch the virtual performances that pop directly out of the bag, including two fan-favorite songs by blink-182 (“Rock Show” and “I Miss You”). Fans can personalize each artist’s performance by the way they hold, move and shake the bag, offering up a new experience each and every time. After enjoying the virtual show, fans also will have the opportunity to enter for a chance to win tickets to a live blink-182 show in the city of their choice. blink-182’s nearly sold-out summer tour begins on July 23, 2009 in Las Vegas and stops in more than 40 cities.

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